Website Score
Page Views
Social Clicks
SEA Profit
About the Challenge
Compete in a five-week live digital marketing simulation by managing an e-commerce business across changing market conditions, limited budgets, and round-by-round performance goals.
About the Challenge
Compete in a five-week live digital marketing simulation by managing an e-commerce business across changing market conditions, limited budgets, and round-by-round performance goals.
SEO
SEO
SEO
Affiliate marketing
Affiliate marketing
Affiliate marketing
Community Management
Community Management
Community Management
Email marketing
Email marketing
Email marketing
Traffic analysis
Traffic analysis
Traffic analysis
Keyword strategy
Keyword strategy
Keyword strategy
Paid search campaigns
Paid search campaigns
Paid search campaigns
Social media campaigns
Social media campaigns
Social media campaigns
10st
10st
Position out of 36 Teams
Our Role
My team and I managed the full digital strategy, making decisions based on each market brief and optimizing campaigns across multiple rounds to improve traffic, engagement, conversions, and profitability.
10st
10st
36st
36st
Position out of 36 Teams
Position out of 36 Teams
Our Role
My team and I managed the full digital strategy, making decisions based on each market brief and optimizing campaigns across multiple rounds to improve traffic, engagement, conversions, and profitability.
Our Role
My team and I managed the full digital strategy, making decisions based on each market brief and optimizing campaigns across multiple rounds to improve traffic, engagement, conversions, and profitability.
Performance Dashboards
Performance Dashboards
Performance Dashboards
Website Analytics
Website Analytics
Website Analytics
Optimized website performance across the US, UK, and France by improving traffic quality, engagement, and page-level visibility.
The final outcome reflected a strong balance between acquisition, retention, and conversion-focused digital strategy.
Optimized website performance across the US, UK, and France by improving traffic quality, engagement, and page-level visibility.
The final outcome reflected a strong balance between acquisition, retention, and conversion-focused digital strategy.
Optimized website performance across the US, UK, and France by improving traffic quality, engagement, and page-level visibility.
The final outcome reflected a strong balance between acquisition, retention, and conversion-focused digital strategy.
Total Visits
Total Visits
Total Visits
Page Views
Page Views
Page Views
Engagement Rate
Engagement Rate
Engagement Rate
Avg. Session Duration
Avg. Session Duration
Avg. Session Duration
Search Engine Optimization
Search Engine Optimization
Search Engine Optimization
Used paid search as a performance lever across the simulation- refining keyword focus, product priorities, and budget allocation based on market conditions and conversion behaviour.
The strategy focused on protecting profitability while still capturing high-intent demand.
Used paid search as a performance lever across the simulation- refining keyword focus, product priorities, and budget allocation based on market conditions and conversion behaviour.
The strategy focused on protecting profitability while still capturing high-intent demand.
Used paid search as a performance lever across the simulation- refining keyword focus, product priorities, and budget allocation based on market conditions and conversion behaviour.
The strategy focused on protecting profitability while still capturing high-intent demand.
Impressions
Impressions
Impressions
Clicks
Clicks
Clicks
CTR
CTR
CTR
Profit
Profit
Profit
Social Media Campaigns
Social Media Campaigns
Social Media Campaigns
This part of the simulation helped us use social media as a full-funnel marketing channel.
We managed campaigns, tracked audience response, analyzed conversion behaviour, and refined our approach based on round-by-round performance.
The goal was to make social media contribute to both visibility and business results.
This part of the simulation helped us use social media as a full-funnel marketing channel.
We managed campaigns, tracked audience response, analyzed conversion behaviour, and refined our approach based on round-by-round performance.
The goal was to make social media contribute to both visibility and business results.
This part of the simulation helped us use social media as a full-funnel marketing channel.
We managed campaigns, tracked audience response, analyzed conversion behaviour, and refined our approach based on round-by-round performance.
The goal was to make social media contribute to both visibility and business results.
Clicks
Clicks
Clicks
Conversions
Conversions
Conversions
Followers
Followers
Followers
Community Management
Community Management
Community Management
Built community as a trust and retention channel by creating support and ESG-led groups, tracking engagement across markets, and optimizing budget allocation based on member growth and participation.
Built community as a trust and retention channel by creating support and ESG-led groups, tracking engagement across markets, and optimizing budget allocation based on member growth and participation.
Built community as a trust and retention channel by creating support and ESG-led groups, tracking engagement across markets, and optimizing budget allocation based on member growth and participation.
Total Members
Total Members
Total Members
Communities
Communities
Communities
Website Score
Page Views
Social Clicks
SEA Profit
Website Score
Page Views
Social Clicks
SEA Profit